Vision:

• Preservation and promotion of Human and aesthetic values amidst Consumerism and Materialism through Urdu Culture, Language &, Literature.

Mission:

• To spread awareness about the syncretic and synergetic genius and importance of Urdu culture, language & literature.
• To develop the literary taste & sense and significance of language and culture.
• To create the love & respect for values especially human values.
• To ignite the sense of elegance, dignity, magnanimity & delicacy.
• To ignite the passion for learning, teaching and employability based on human utility.
• To protect and promote the creativity and originality.
• To promote the scholastic & research aptitude.
• To promote communicative skills among the students to become successful in the market and society.

Thrust Areas:

• Study of modern culture, language and literature laced with overall classical background.
• Deccani culture, language and literature
• Codiocology based higher research
• Oriental poetics
• Modern theories of criticism
• Linguistics
• Translation
• Hindustani Cinema
• Urdu & Fine Arts